Branding / Graphic Design
Responsible for packaging design, rebranding Mom and Pop restaurants, and business cards.
Packaging Design
Dimension: 10 inches cube
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This is the design for Tea packaging. My tea brand was for people who suffer from insomnia and provides comfortable rest during the night. Each of the packagings is colored by different tastes, which are blueberry, green tea, and purple tea. I wanted to design the package to show dreamy and misty feelings to give the audience comfort and relaxation. The main color choices were blue, green, and purple. I used a flowy typeface with yellow color to make sure the logo stands out from the package but also gives the intention of stars in the midnight sky.
Work in Progress
The logo ideas were inspired by Disney stories starting with “Once upon a time...” I wanted to encourage the audience to feel cozy and dreamy before they go to sleep reminding them of their bedtime story of Disney.
Business Cards
I decided to make brands for “Smart Stroller” that can detect obstacles and dangers to protect the baby. My top choices for the colors were pink and blue, which are intended for girls and boys. I was also able to use a yellow color to highlight the logo but also stands up from the business card. I designed the colors to give cozy and warm feelings to the audience. I designed the logo symbol to be minimal and simple with rounded wheels and edges to provide a lovable and appealing sense.
For this project, I got inspired by Aurora’s dress in “Sleeping beauty.” I appreciated her dress with soft pink and blue in the film and that gave me a sense of elegance and pureness.
For the logo, I wanted to give a cute and playful style since it is designed for comforting babies and parents as well. It includes a bold font that expresses the brand's safety and confidence and a round font for cuteness.
Mom and Pop Restaurants
For the school project, I rebranded the local Mom and Pop restaurant. I was responsible for redesigning the Business card and menu pamphlet. I added yellow color to pop as well as Thai aesthetic patterns on the background.
Modified Branding
Original Branding
